Brand Knowledge Base
Generic AI writing sounds generic because it knows nothing about you. The Brand Knowledge Base is where you tell us: a brand profile that describes your business and how you sound, the links we are allowed to use, and the material it is all learned from, such as brand guidelines, service descriptions, case studies and FAQs. Every reply, caption and post we write draws on it.
How it works
- Add material under Brand sources, at the bottom of your organization's Brand Knowledge page: upload a document, add your website, or paste in text.
- We extract its text — including from PDFs, where the structure matters as much as the words.
- The content is indexed so it can be searched by meaning rather than exact wording.
- When we write for you, the relevant parts are pulled in as context.
Processing happens in the background. A large document takes a moment; you don't have to wait on the page.
Your brand profile
From your material we build a brand profile in six sections: business overview, target audience, key offerings, value proposition, brand voice and tone, and constraints. It sits at the top of the Brand Knowledge page, and everything we write follows it.
- Edit any section in your own words. A section you write is marked as yours, and we never regenerate over it without asking first.
- Regenerate a section to rewrite it from your material. Do this after you add or remove sources, so the profile reflects the change.
- Improve a section to tighten your wording for us to use. Your original is kept, and you can switch back to it at any time.
Brand voice applies everywhere: the same voice shapes captions, posts and engagement replies, so keep it about how you sound rather than instructions for one kind of message. Constraints are hard rules, such as claims you cannot make or words to avoid.
Approved links
List the links we may use, each with a short label such as booking, shop or menu, so we can pick the right one. We only put approved links in replies and captions. Until you add one, we write without links rather than guess a URL, and an engagement reply that contains any other link is held for your review instead of being sent automatically.
What it changes
The difference is specificity. Without your material, generated posts describe a business like yours. With it, they use your actual services, your terminology, and the way you describe what you do — and they stop inventing plausible-sounding details, because the real ones are available.
It's worth uploading the things you'd hand a new employee in their first week.
Scope and privacy
Your brand knowledge belongs to the organization you add it to and is used only for that organization's content. It isn't shared between organizations, and it isn't used to train anyone's models.
Delete a document and it stops informing new posts. If your brand profile drew on it, regenerate the profile so it no longer reflects what you removed. Anything already written and scheduled stays as written.