Google Business Integration | Documentation

Publish updates to your Google Business Profile, where they appear on Google Search and Maps next to your listing. This is the one platform here that reaches people looking for a business rather than scrolling a feed.

At a glance

What it's for	Business Profile updates that appear on Google Search and Maps — What's New, Events, and Offers.
Post types	Text, Image
Account needed	A verified Google Business Profile with at least one location.
How you connect	OAuth through Google — you approve Greenwood Social, then pick which location to post to.
Posts target a	Location — pick one when you connect, and reference it by nickname on each post.
Content archiving	Google Business reports at the location level rather than per post, so there are no individual posts to archive.

Connecting your account

Add Google Business from your Accounts page and approve the connection with the Google account that manages the profile. Then pick the locations you want to post to — each becomes a target you choose by nickname when composing a post.

The profile must be verified by Google before it will accept posts. If your locations list comes back empty, verification is the usual reason.

Three kinds of post

Google Business posts come in three shapes, and which one you pick changes what's required.

What's New — the default. A summary, optionally an image and a Learn More link. Nothing else is required.
Event — needs a title (max 58 characters) plus a start and end time. The title becomes the event name.
Offer — needs the same title and date range as an Event, plus either a coupon code or a redeem link. You can also add terms and conditions.

Event and Offer times are local wall-clock times at the location — no timezone offset. An event that starts at 6pm starts at 6pm where the business is. This is different from a post's scheduled publish time, which does carry a timezone.

What you type, and where it shows up

A Google Business text post. Every post also names the Location it publishes to. Fields marked * are required.

You type	Text post	Image post
Title	Not used on a What's New post. On an Event or Offer it becomes the event/offer title (max 58 characters) and is required.	Not used on a What's New post. On an Event or Offer it becomes the event/offer title (max 58 characters) and is required.
Content	Required — The post summary.max 1,500 characters	Required — The post summary.max 1,500 characters
Tags	Dropped — this platform has no hashtag surface.	Dropped — this platform has no hashtag surface.
Link	The Learn More button. On an Offer post it becomes the redeem URL instead.	The Learn More button. On an Offer post it becomes the redeem URL instead.
Privacy	Not used — Business Profile updates show on Google Search and Maps, so they are public by nature.	Not used — Business Profile updates show on Google Search and Maps, so they are public by nature.

The Title row above describes a What's New post, which has no title. On an Event or Offer the title is required and becomes the event or offer name.

Media requirements

Images per post	up to 10
Image formats	JPG, PNG, GIF
Max image size	10.0 MB
Image dimensions	at least 250×250.
If your file doesn't fit	We convert it for you where we can — images become JPG. Files we can't bring within these limits are reported before the post is scheduled, not after.

Per-post options

Google Business exposes no per-post options to partner tools through its API — every post uses the shared fields above.

These are the options Google Business exposes to partner tools through its API. Platforms often test new settings inside their own app long before opening them to tools like ours — when that happens the option simply isn't available to us until they publish it.

Scheduling

Schedule Google Business posts for any future time — see Scheduled Posting for how times, timezones, and cancellation work.

Metrics

Google reports at the location level rather than per post — profile views, searches, calls, direction requests, and website clicks. Those appear in their own section of your dashboard instead of the per-post cards you see for other platforms.

Metric	Status
Likes & comments	Available
Views / plays	Not offered by the platform
Reach / impressions	Not offered by the platform
Follower count	Not offered by the platform
Shares / reposts / saves	Not offered by the platform
Comment text (needed to read & reply to comments)	Not offered by the platform

Where it works

In the app	Create a post or schedule one, and select this account. Bulk sessions work too.
API	Post and schedule through the REST API with the same fields shown above. Name the Location you're posting to by its nickname.
MCP (Claude, ChatGPT, and others)	Connect Greenwood Social as an MCP connector and ask your assistant to draft and schedule posts. Name the Location you're posting to by its nickname.