Getting Set Up

The hardest part of social media is the empty calendar. Onboarding solves that first: by the time you finish, you have a month of posts written for your business and ready to review.

What happens

  1. Tell us about your business — or point us at your website and we'll read it. This becomes your business profile, and everything written later draws on it.
  2. We draft 30 posts from that profile.
  3. You review them, keep what works, and say what to change about the rest.
  4. You choose how often to post, and we spread them across a schedule.

Nothing publishes during onboarding. The 30 posts are drafts until you connect an account and schedule them.

Connecting accounts comes after

You can write the whole month before connecting anything. That's deliberate — it lets you see what the product produces for your business before you hand over access to your accounts.

When you're ready, each platform has its own requirements — some need a business account, one uses an app password instead of a login. See Compare Platforms for what each one needs.

If a step stalls

Reading a website and writing 30 posts are the slowest steps, and occasionally one times out. If that happens you'll see it rather than being left on a spinner, and you can retry the step without starting over.

Improving what you get

The posts are only as specific as the profile behind them. Uploading your own material — see Documents & Brand Knowledge — is the single biggest improvement you can make to what gets written.